Happy Fourth!

July 2, 2010

God bless the USA! So I know. It’s a little random to be doing a pre-holiday blog on a Russian shutterbug, but I ran across the first photo above and couldn’t help but post an array of Melvin Sokolsky’s work. And his life could certainly be said to encompass the American dream…At 21, he stalked a sceney art director at a major ad firm for months before he was given his first job shooting for a fur manufacturer. It ran full-page in Bazaar. But when the edit side of Harper’s called the next month, he thought his brother was tricking him and hung up! After they worked out their “disconnect,” Sokolsky became a fixture at the pub and began an illustrious career which gained him more than 25 Clio Awards and every major TV commercial award…When I was still a fashion editor, I had the pleasure of working with him on a cover shoot with Rachel Bilson. The man is a visual genius. Plain and simple.


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